[問題]GWD5-29

[vantreal]

A. There is no significant difference among manufacturers of name-brand cereals in the prices they charge for their products.
--> store brand cereals are not even mentioned.

B. Consumers who have switched to store-brand cereals have generally been satisfied with the quality of those cereals.
--> consumers are satisfied with both the price and the qualify of store-brand cereals, so they are UNLIKELY to buy brand cereals.

C. Many consumers would never think of switching to store-brand cereals because they believe the name brand cereals to be of better quality.
--> the question states that "how to attrack back.....", the consumers mentioned in answer C did not use store-brand cereals at all.

D. Because of lower advertising costs, stores are able to offer their own brands of cereals at significantly lower prices than those charged for name-brand cereals.
--> 這個時間點不太明顯, 如果是在plan之前, D only tells us why store-brand cereals are cheaper. 如果是在plan之後, name-brand 的就很難再壓低價錢來挽回consumers.

E. Total annual sales of cereals—including both name-brand and store-brand cereals—have not increased significantly over the past five years.
--> E does not show any relationship between name-brand and store-brand cereals.

[FIG]

這題我覺得重點是在quality，而不是price，前兩個網友也有題到這點

Over the past five years, the price gap between name-brand cereals and
less expensive store-brand cereals has become so wide that consumers have been switching
increasingly to store brands despite the name brands’ reputation for better quality.

由這句話得知consumer原來愛name brand的原因是reputation for better quality
但若如答案B中的，消費者已滿足於store brand的quality，則此重要因素消失
就算該price gap減少也救不回來了

選項D，store brand可以價價比name brand降的多，我覺得只看答案是可以weaken沒錯
但題目題到name brand要縮小gap，這個答案不附合原題事實

[Huang Hsin-Yi]

這題我覺得重點是在quality，而不是price，前兩個網友也有題到這點

題目已經說price是很重要的決定因素了

Over the past five years, the price gap between name-brand cereals and
less expensive store-brand cereals has become so wide that consumers have been switching
increasingly to store brands despite the name brands’ reputation for better quality.

由這句話得知consumer原來愛name brand的原因是reputation for better quality
但若如答案B中的，消費者已滿足於store brand的quality，則此重要因素消失
就算該price gap減少也救不回來了

此處與常理不合 ,若名牌的價格和品質一樣,消費者會傾向買名牌呀
所以這個選項無法weaken


選項D，store brand可以價價比name brand降的多，我覺得只看答案是可以weaken沒錯
但題目題到name brand要縮小gap，這個答案不附合原題事實
就是計劃要縮小gap,所以選項才説,沒名產品成本很便宜,知名品牌再怎樣降價都沒用,weaken

投E一票