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thus training the brain to create what a learning neuroscientist calls
"neural grooves" that leave it less able to assimilate information
presented in other ways. Part of our culture's fixation on the startling
visual images that permeate most media is largely explained by this phenomenon,
and has little to do with the significence of the message, other sensational
value of the presentation, which are two entirely different things. Sometimes
very significant messages that are produced only for the greater good, rather
than commercial benefit, are also sensational in the sense that they focus on
the most extreme and most visually startling aspects of whatever topic is being
addressed.
It is also revealed in more public spheres, such as the often hostile
transition from one President's policies to the next, rather than maintaining
a course of action that may require more than 4-8 years to complete. Our
society is mobile, restless and impatient, and while the media reinforce these
characteristics, it is not certain thatour society would be better served by
a more long-term focus on the part of media, especially if we are bound as a
culture to live from one neuron's fire to the next.
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