[問題]GWD12-22

[hwatai]

同義樓上對於(A)(E)的解釋
另外(E)的部份，雖然出清庫存，但與題目說賣了很多新產品是可以並行的，沒有互斥
(百貨公司週年慶，資訊月大拜拜，全都是新品+庫存一股腦狂銷不是嗎～兩者可以同步的)

go for (C)

[mich.mctai]

C是正確答案，因題目提到雖然Denoma的銷售下降嚴重，但retailer靠Denoman所提供其他的model賺大錢，並感謝他介紹的"受歡迎的創新與模組"，表示Denoman另外有賺錢的管道(產品賣不好不代表但零組件賣的不好，專利比產品好賺)。(A)(E)都超出範圍，與題目無關！

[SuperDoris]

GWD-12-Q22:
Denoma, a major consumer-electronics maker, had a sizeable decline in sales revenue for its most recent fiscal year. This result appears surprising, because electronics retailers report that although their overall sales were considerably lower than in the previous year, their sales revenue from Denoma models actually grew, largely thanks to some innovative and popular models that Denoma introduced.

Which of the following, if true, does most to explain the apparently surprising result?

A. Because of the need to educate the public about its new models’ capabilities, Denoma’s advertising spending was higher than normal over the period.
B. For the period at issue, Denoma’s major competitors reported declines in revenue that were, in percentage terms, greater than Denoma’s.
C. A significant proportion of Denoma’s revenue comes from making components for other consumer-electronics manufacturers.
D. Unlike some of its major competitors, Denoma has no lines of business outside consumer electronics to provide revenue when retail sales of consumer electronics are weak.
E. During the period, consumer-electronics retailers sold remaining units of Denoma’s superseded models at prices that were deeply discounted from those models’ original prices.

個 人見解如下，
首先先來釐清題目所給的訊息:
1.Denoma, a major consumer-electronics maker, had a sizeable decline in sales revenue for its most recent fiscal year. (D為一家消費性電子產品製造商，近幾年來銷售淨額出現了"巨幅"的下降)
2.This result appears surprising, because electronics retailers report that although their overall sales were considerably lower than in the previous year, their sales revenue from Denoma models actually grew, largely thanks to some innovative and popular models that Denoma introduced.(D公司銷售淨額的大幅下降讓人不可置信，因為根據電子產品零售商的報告顯示出，雖然他們(零售商)總體的銷售量(可能還包括除了D公司外的其他公司的產品)是大大的下降，但是由於D公司的新穎的設計以及創新，使得零售商在D公司產品的銷售上卻逆勢增加。

問題:請找出一個可以合理解釋D公司銷售淨額大幅下降的敘述

A. Because of the need to educate the public about its new models’ capabilities, Denoma’s advertising spending was higher than normal over the period.
=>文中說得很清楚，零售商就算整體銷售量下降，D公司的產品還是賣得呱呱叫，根本沒有"need"來"educate"消費大眾，前提就與原文不合，後面不用看了。

B. For the period at issue, Denoma’s major competitors reported declines in revenue that were, in percentage terms, greater than Denoma’s.
=>D公司主要的競爭對手的銷售淨額百分比下挫的比D公司多，光看到百分比就知道不能選，百分比基本上是與公司內部用來作趨勢分析的工具，各家的比較基準根本不一樣，更不用說要用競爭者百分比下降來解釋Ｄ公司銷售競額也下降這種事情。

C. A significant proportion of Denoma’s revenue comes from making components for other consumer-electronics manufacturers.
=>這答案很正點，請大家看原文2.給的資訊"根據電子產品零售商的報告顯示出，雖然他們(零售商)總體的銷售量(可能還包括除了D公司外的其他公司的產品)是大大的下降，但是由於D公司的新穎的設計以及創新，使得零售商在D公司產品的銷售上卻逆勢增加。"，也就是說Ｄ公司的產品的確有賣得比較好，可是偏偏，Ｄ公司＂絕大部分的營收( a significant proportion of D's revenue)來自於為其他消費性電子廠商製造零組件，更不幸的是，零售商在其他商品的部分在近幾年的銷售都considerably lower than in the previous year。簡言之，D公司賺錢的產品只佔了公司營收的一小部分，而其他大部分的產品則是面臨了總體銷售量都大幅下降的窘境。當然可以解釋原題的問題囉~

D. Unlike some of its major competitors, Denoma has no lines of business outside consumer electronics to provide revenue when retail sales of consumer electronics are weak.
=>在零售商銷售額大減的情況下，D公司不像它的競爭對手一樣有消費性電子產品之外的業外收入。原文明明說了D公司的產品銷售額是上升的，
此選項與原命題衝突，不選

E. During the period, consumer-electronics retailers sold remaining units of Denoma’s superseded models at prices that were deeply discounted from those models’ original prices.
=>零售商賤賣(deeply discounted)D公司的新產品，但是原文有說D公司產品銷售量是上升的，即使降價賣但是若是因此買的量大，那應該不至於會讓D公司產生巨幅的銷售淨額下降，除非選項明確的指出此二者之間消長的關係才能夠做進一步的考慮。

所以個人偏好C

開放討論囉~

[queentypei]

C. A significant proportion of Denoma’s revenue comes from making components for other consumer-electronics manufacturers. 大部分D的收入來自於賣零件給同業→
retailer的sales上升沒辦法影響D的revenue，可以理出D總體業績仍下降的理由


E.During the period, consumer-electronics retailers sold remaining units of Denoma’s superseded models at prices that were deeply discounted from those models’ original prices.
因為下降所以retail sales上升→仍舊無法解釋為合總體D的收入下降


邏輯容易做錯是都只考慮單一向，對的選項都要能解釋兩方上述的狀況。