OG10th no.38

[LSY_NASA]

which of the following best completes the passage below?

established companies concentrate on defending what they already have. Consequently, they tend not to be innovative themselves and tend to underestimate the dffects of the innovations of others. The clearest example of this defensive strategy is the fact that _.

(a) ballpoint pens and soft-tip markers have eliminated the traditional market for fountain pens, clearing the way for the marketing of fountain pens as luxury or prestige items.

(b) a highly successful automobile was inrtoduced by the same company that had earlier introduced a model that had been a dismal failure

(c)a once-successful manufacturer of slide rules reacted to the introduction of electronic calculators by trying to make better slide rules

(d) one of the first models of modern accounting machine, designed for use in the banking industry, was purchased by a public library well as by banks

(e)the inventor of a commonly used anesthetic did not intend the product to be used by dentists, who currently account for almost the entire market for that drug


ans. c


不懂c中 slide rules 和calculator有什麼關係？

[Frankts]

這個真的要有背景知識才回答的出來 (不然就是用消去的吧)
之前上課有聽說 和你分享一下
slide rules 是計算尺 (以前時代的東西 大概有點像算盤吧)
calculator 計算機
做的再好的計算尺 和計算機比 我想應該可以符合題目的意思

[dibert8]

題目有'新' (innovative) vs '舊' (already have), 要找一個'守舊'的例子.

(A) ballpoint pens (新) 取代 fountain pens (舊) => 喜新厭舊
(B) 新 automobile 取代舊 model => 喜新厭舊
(C) 雖然有 electronic calculators (新) 還是繼續 slide rules (舊)
(D) accounting machine 擴大了使用者 => 沒有新舊
(E) anesthetic 有意外的使用者 => 沒有新舊

=> (C)

[duration36]

我覺得(A)選項的解釋好像跟我理解的不太一樣。

我認為應該是因為Fountain pen 由traditional market(舊)走向 luxury 形象(新)，而不是ballpoint pens取代fountain pens來解題。
想請教一下各位?

[Huang Hsin-Yi]

我認為

(A)選項並無取代不取代的問題,而是描述公司忽略舊產品可重新定位的問題

open to discuss

[sleeplessboy[origen]]

我想 A 不能選不是因為 "描述公司忽略舊產品可重新定位的問題" 而是你要回去看題目, 它說 ............they tend not to be "innovative" themselves and tend to underestimate........... innovative 這個字很重要, they tend not to be innovative themselves, 公司不會出一些新 "研發" 的產品, 然後你去看 A ............clearing the way for the "marketing" of fountain pens as "luxury" or "prestige" items. luxury 跟prestige 這兩個字很重要, 它說 ballpoint pens and soft-tip 把舊市場給 eliminated 了, 然後要去行銷一些 prestige and luxury 的筆 選項 A 從以前把舊市場打掉後從來沒有出一些有創新的東西, 只是把東西做的比較好, 把之前做的筆, 加上行銷, 弄成一個奢侈品, 本質還是不變