[問題] GWD-04-Q5

[roctkd]

Extensive research has shown
that the effects of short-term price
promotions on sales are themselves
Line short-term. Companies’ hopes that
(5) promotions might have a positive
aftereffect have not been borne
out for reasons that researchers
have been able to identify. A price
promotion entices only a brand’s
(10) long-term or “loyal” customers;
people seldom buy an unfamiliar
brand merely because the price is
reduced. They simply avoid paying
more than they have to when one of
(15) their customary brands is temporar-
ily available at a reduced price. A
price promotion does not increase
the number of long-term customers
of a brand, as it attracts virtually
(20) no new customers in the first place.
Nor do price promotions have linger-
ing aftereffects for a brand, even
negative ones such as damage to
a brand’s reputation or erosion of
(25) customer loyalty, as is often feared.
So why do companies spend so
much on price promotions? Clearly
price promotions are generally run
at a loss, otherwise there would
(30) be more of them. And the bigger
the increase in sales at promotion
prices, the bigger the loss. While
short-term price promotions can
have legitimate uses, such as
(35) reducing excess inventory, it is the
recognizable increase in sales that
is their main attraction to manage-
ment, which is therefore reluctant
to abandon this strategy despite
its effect on the bottom line.


Q5:
The passage suggests that evidence for price promotions’ “effect on the bottom line” (line 40) is provided by

A. the lack of lingering aftereffects from price promotions
B. the frequency with which price promotions occur
C. price promotions’ inability to attract new customers
D. price promotions’ recognizable effect on sales
E. the legitimate uses to which management can put price promotions

答案是 B...
但我選了A...
真的是不懂為啥是 B... 請大家幫忙!!

[Austing]

The passage suggests that evidence for price promotions’ “effect on the bottom line” (line 40) is provided by
題目
1.suggest
2.價格促銷 effects on the bottom line(我覺得是翻成"結果是損失"耶 bottom line是帳本盈虧線)是依據什麼?

Clearly price promotions are generally run at a loss, otherwise there would be more of them.-->這依據可以看出 這活動是賠本的 不然廠商巴不得每天都促銷--frequency

suggest 題好像就這麼該死不會出現在它說的那邊! 通常要看整段~

[lucyyeh]

奇怪，我完全不能理解這篇為什麼提到Frequency？

[carowill]

題目問 什麼是price promitions 會去影響獲利的證據(evidence ..effect on the bottom line)
根據 Clearly price promotions are generally run at a loss, otherwise there would be more of them.And the bigger the increase in sales at promotion, the bigger the loss.
賣越多 陪越多 (我自己的推想 XD) 所以 這種price promotion 不會很常見不會很多 !!(像是為了清庫存) 不會很常見 不會很多 這就是一種frequency阿 !! 不知道我的想法對否 ^^ 大家討論

[Huang Hsin-Yi]

Q14:
It can be inferred from the passage that if a company ceased to run short-term price promotions for a particular product, an effect of this change would be to
A.reduce excess inventory of the product
B.lose some of the product’s long-term customers
C.reduce the product’s overall sales
D.inhibit growth in the number of the product’s customers
E.threaten the product’s profitability

Ans:C

怎會是答案,我選E

it is the
recognizable increase in sales that
is their main attraction to manage-
ment, which is therefore reluctant
to abandon this strategy despite
its effect on the bottom line.
不是說促銷會增加業績嗎?

[haaaaaa]

Q14 之意思是if 不作短期price promotion, then an effect 會是啥?
而文章一直說做了short-term price promotion,結果有那些(即文章給的答案的相反)
答案 (e)是個陷阱,你要把文章拉到這句the bigger the increase in sales at promotion prices, the bigger the loss.

[聒]

請參看cambridge dictionary上對frequency的解釋
frequency:
[U]the number of times something happens within a particular period, or the fact of something happening often or a large number or times:

所以E選項我翻譯為 "偶爾來幾次的特價優惠策略"

考題是問 此文章suggests 哪一部分作為price promotion's “effect on the bottom line”的證據
而effect就是可以營造大量的sales --> 管理者用來清庫存或是提升銷售數據用的
營造大量sales是管理者偶爾需要price promotion的原因
而偶爾來的price promotion 則是 price promotion's “effect on the bottom line”的證據

小弟的看法 歡迎大家一起討論指教